You’ve made it through order placement, production, and international logistics, and your project has finally arrived at your door. So, what to do with the pallets of books that just landed in your driveway?
Some folks like to handle everything themselves: warehousing, fulfillment, inventory, tracking and shipping for day-to-day orders, not to mention providing customer service via email or phone. There’s absolutely nothing wrong with going this route, but be sure not to underestimate just how much work it is, how much space it requires, and how much additional cost it adds.
The other option is to use a third party warehousing and fulfillment service. The most popular is Amazon, through their FBA (Fulfilled By Amazon) program. There are also many independent warehousing and fulfillment companies (PrintNinja offers this service as well), which will store your books and ship them out on an as-needed basis.
Remember that many third party warehousing and fulfillment companies have huge economies of scale. Their warehouses are so advanced and their freight rates so low that in many cases you can actually save money by going with a third party service.