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Lookbook

Lookbooks are the younger sister of magazines and catalogs. They contain a collection of photos to show off a company’s product in a creative light, which makes for great marketing material when you get them in the hands of potential customers. Lookbooks are different from magazines in that there are no articles (or very few) and they are not quite catalogs because the goal is not to sell based on prices. Lookbooks provide a great way to encourage customers to check out your online shop, explain your business style, and keep your company top of mind when that customer hangs onto your lookbook.

Lookbook Industry Standards Pefect Binding

Lookbook

  • Binding: Perfect (softcover) or saddle-stitched
  • Size: No standard size, photo shows 11.5 inches x 8 inches
  • Cover Weight: No standard weight, photo shows 105lb text
  • Cover Finish: No standard finish, photo shows matte varnish
  • Gloss is more desirable if you have full color photos you want to pop.

  • Interior Paper Weight: No standard weight, photo shows 85lb text
  • Interior Paper Coating: No standard coating, photo shows matte
  • Gloss is more desirable if you have full color photos you want to pop.

Calculate the price of printing a lookbook with these specifications