Make a great first impression with the right envelope
An envelope may be the last thing you think about when planning to send your product, but it’s the first thing your customers will see.
Mail your letters in style with custom printed envelopes from PrintNinja. Our quality envelopes are produced using a special process that allows your design to span the entire face and back of the envelope, unlike those produced by many printers. Best of all, this feature doesn’t add to the cost of your envelope printing. You can also add double-sided printing for a custom security screen.
The envelope; perhaps the most unappreciated and underestimated paper product of our time. Imagine a typical daily moment at the mailbox. Bill, bill, bill, junk, junk. You sort through the pile quickly, tossing into the waste bin anything that does not immediately announce itself as important, (bills, legal documents) or fun, (wedding invitation, birthday card from grandma with a crisp twenty dollar bill inside).
We do it every day, this thoughtless mail sort. We scan and quickly judge whether a package is worthy of saving or should be discarded. But how do we do this? How can we know for certain, within a fraction of a second, whether a parcel is destined for the trash, or will earn a place of honor on the refrigerator door?
PrintNinja knows the answer and the answer is this: It’s all about the envelope, baby. The weight and texture of an envelope’s paper, the color of the paper itself, the ink used to print upon it, even the type of envelope window, all send subliminal clues to the recipient of the envelope’s contents. Close your eyes.
Okay, now open them so that you can continue reading. But pretend your eyes are closed. Imagine you are standing in front of your mailbox, or at a table in your foyer, or wherever it is you open your mail. In one hand you hold an envelope containing an announcement that you’ve just won an all expenses paid cruise to Puerto Vallarta. Wow! All you have to do is sit through a 23 hour sales seminar and promise to buy 17 shares of a sprawling timeshare development located in beautiful…wait for it…Gary, Indiana!
Now, in your other hand in an invitation from her majesty, Queen Oprah Winfrey. Ms. Winfrey requests the honor our your presence as her sole guest for dinner tomorrow evening at a top secret location. A car will pick you up promptly at 7 p.m. Black tie optional.
Now, even before you’ve carefully examined these envelopes and have registered who has sent them and why, the timeshare scam is in the trash and you are oh so carefully lifting the gold-dusted seal tab of the Great O’s invitation. Why?
Because Oprah’s envelope is gold-dusted! Because it is scented with the perfume of flowers so exotic you will never see them in nature! Oprah’s card feels heavy, supple like a baby seal, and the top fold of her envelope is closed with an antique bullion coin. That’s why.
And the scam envelope feels exactly like a scam would feel if a scam were an envelope. It’s rough to the touch. It’s so light and cheap-feeling, it may as well have been made of onion skin. The seal’s adhesive is crumbly and why would you even bother with it? You wouldn’t. Into the rubbish heap it goes.
Envelopes are important. PrintNinja believes the envelope deserves its time to shine. Talk to us today about how we can help you present your material in a way that will leave our recipients giddy to open your envelope and see what you’ve sent. We understand that your envelope might seem like a small choice, but it’s the little things that often make the biggest difference.